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A mid-sized Crossfit gym had an existing web and social media presence, but yielded few membership referrals from it. Their landing page did little to encourage interaction and they lacked an efficient way for users to contact the gym. We established a focus on two levels of conversions: 1) Successfully completing an online interest form, and 2) joining the gym under contract.

Case study complete; write-up in progress

 

 

 

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