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28July

8 Best things to optimize your business website

The 8 best ways you can optimize the productivity of your business website.

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1. Write blogs

Writing blogs about topics in your business increases traffic tenfold. More traffic to your business's website means more potential customers. You may be asking yourself, "How does writing blogs increase my traffic?" Well, the answer is that when you write a blog, keywords and phrases in the blog will show up on results on search engines such as Google or Bing. This way people have a much greater chance of seeing your site in the search results and end up navigating straight to your site

2. RSS feed

Have an RSS feed tied in with your site. An RSS feed shows updates and new happenings within your business. When someone subscribes to your site's RSS feed, they will recieve the newest updates in a newletter-type document on their browser readers such as Google Reader. RSS feeds give your customers a more sincere and family-like quality when they visit your site.

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3. Credit card/Paypal Capability

Many business websites sell items straight from the site itself. You've seen it before, Amazon, Ebay, Buy.com, etc. To help gain pure profit, add a css form that allows customers to instantly buy items and service from your site with just a click of the mouse. The most common types of payment forms are credit cards, debit careds and paypal. But, you can also incorporate online checks and money orders.

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4. Invest in professional web design service

When people visit your site, you don't want them to see an old, outdated piece of junk that looks like it was coded by a 15 year old. To have the most traffic, and eventually the most profit, you want a professionaly created website. There are a lot of companies out there who make very spiffy looking websites. But, there are some that aren't so great. Like someone just making a website for you in a dark basement, you might not really know what you'll get. It could be good quality, it could be bad quality. But, with a professional service you won't have to worry about that, and some companies (like YellowWebMonkey) allow you to add and edit things on your site yourself. That's something you couldn't easily do with your average freelance web designer.

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5. Use a high quality logo

Most legitimate businesses have a logo. But to really make your logo effective on your website, there are a few rules to follow. First, make sure your logo is large and easily visible on the main page of your site. Next, use a logo with some color, so it stands out. Don't use a dull black and white or gray logo. Mix it up and make a vibrant logo that represents your company and people can come recognize.

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6. Keep things updated

There are two aspects to no. 6. The first is that you want to keep all your events, important dates, etc. Updated and allow them to be easily viewed. Whether that be in an email newsletter, social media integration or even an RSS feed. The second aspect to is keep things updated as far as new technology and applications. When new programs and utilites come out for the internet that help your business site, add them! You'll want to stay ahead of the game so you can prevail over your competition.

7. Socail Media Integration

Let your customers know whats going on with your company by letting them follow you on social media sites like Twitter, Facebook, Linked.in, Youtube, etc. When your followers see what's happening with your business they are more likely to have your name in their head. This is good becaue they can easily mention you to their friends and people they know, or even on the social media sites themselves. If you havn't yet integrated social media sites with your business website, do so now. You are missing out.

 

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8. Choose the right types of advertising.

Last but not least is the knowledge of which types of advertising are right for your website. Steer clear of adding just any and every kind of ads on your site. This can hurt your site's credibility. If you do choose to have ads on your site, make sure they go along with your company or what you're trying to sell. Don't just have random ads or distracting blinking "Click Here!" banners. This makes your site look terrible and unprofessional. The types of ads you do want on your site are affiliates you would recommend to your customers, or use yourself. Usually this works both ways and your advertisments will be on sites that you advertise on your own website. Advertising is a great way to bring traffic to your website as long as you advertise the right things.

 

 

I hope this has helped some of the small business owners out there improve their website. If you have and questions or comments, feel free to leave them and I will anser them A.S.A.P.

 

-Brett W.

sources:

http://www.Google.com/images

http://www.squidoo.com

My Technology Applications class

Posted in List Blogs

28July

10 Free Twitter Tools for Your Small Business

There are literally thousands of services, clients, and add-ons for Twitter. Here are a few useful tools to get you started- And guess what? They’re all free!


TweetDeck
tweetdeck

TweetDeck is one of the top Twitter clients available today. This program makes it simple to organize and view your Twitter stream on your desktop, phone, or browser.

Twitpic
twitpic
A tweet is worth 140 characters...but a picture is worth a thousand words. Attaching a photo to your tweets is an easy way add a little flair to your posts.

Buffer
buffer

If you have a hard time keeping your tweets consistent you can always use a queue. Buffer allows you to compose and save your tweets then choose when you want them posted.

Nearby Tweets
nearby

Twitter is a great way to reach out to potential customers, and Nearby Tweets is a great way to find them. Use this site to search tweets in your area.

TweetChat
tweetchat

If you’re interested in increasing your company’s online buzz, try hosting an interactive event for your fans or costumers. Use TweetChat to give the participants a place to communicate.

Twibs
twibs

Use this online Twitter directory to find businesses in a certain area and make it easier for customers to find your account.

TwtQpon
twtqpon

Create coupons to offer to your followers. This will give users an incentive to follow your account and pay attention to what you say.

Twitter Counter
twittercounter

See how much you’re tweeting, who is following you, and who you’re following displayed in easy-to-read graphs. Using this tool will help you see your progress as a “tweeter.”

Twtpoll
twtpoll

Poll your Twitter followers to get their opinions on your latest product, service, or idea. Getting feedback from customers has never been easier.

AddThis
addthis

Quickly share articles or websites with your followers by installing this Chrome extension to your browser. AddThis works with Twitter as well as any other social media site.

Posted in List Blogs

26July

How to Write a List Blog

chalkboardProbably the most common type of blog out there is the "List Blog." Some examples would be "5 New Things to do with...." or a "Top 10 Things that...."


Why are list blogs the most popular? Because they are the easiest to write. These should be your "go-to" choice when you want to write a new post but aren't inspired with a specific topic. Pull out a sheet of paper. List "5 Reasons Why I don't Want to Write a Blog." I bet you can come up with 5 in no time at all.

So besides easy, some other advantages to List Blogs are:

- They tend to be re-posted/shared more often (think going VIRAL)

- Quick for others to read

- Can help you brainstorm ideas for future blogs

 

As with ANY type of blog, the most important part is picking the topic. Find something that is interesting and then google to see if it already exists. Here are the last five List Blogs that YellowWebMonkey has re-posted lately:

- 6 Daily Habits for Facebook Marketing Success

- 5 Ways to Encourage Customers to Share Your Content

- 4 More New Social Media Trends for Freelancers to Explore

- 7 Ways Your Site Can Be Sabotaged - Forbes.com

- 11-Point Facebook Checkup | Social Media Today

 

Here are some pointers on writing your own List Blog:

HOW MANY ITEMS?

Depends on the topic. The shorter the list, the more detail you want. ie, if less than 10, then you want a small description for each item. If its 40 something, then you can just list.

ORDER

Obviously if it is a "top ten" you are going to rank that way. Otherwise, mix it up. remember your goal is to get the reader to read your WHOLE blog.

HIGHLIGHT ITEMS

Pick a few items that you think are worth more attention (or maybe just have more brand recognition) and talk about them a little more. Putting a picture (logo or screenshot) of those items can help distinguish them.

DISTINGUISHING YOUR LIST

There are literally millions of list blogs out there. You goal is to get your blog read and shared so try some of these things:

- Put some personality in there. Share a little vignette about something in the list.

- Put a goofy picture in there (like the one at the beginning of the article)

- Adjust the layout to look clean and easy to scan

- Ask for comments about what items readers would add. Consider making a follow-up post with these (ie "Another Five Things that...."

 

What other pointers do you have on List Blogs? And particular "lists" you would like to see YellowWebMonkey make?

Posted in List Blogs

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