Working out how best to increase site traffic and persuade visitors to display the type of behavior you want to see more of can be a challenge – these actions can help! Take a look at five proven strategies that, with persistence, will start giving you the outcomes you’re looking for.
1. High-grade Content
Premium content that gives an audience what they’re looking for is still arguably the best way to establish trust and build loyalty. This means creating content that’s genuinely useful, entertaining, or otherwise engaging to your target audience.
Content isn’t about selling, it’s about giving your customers what they’re looking for and positioning your organization as the one others turn to, to meet their needs.
2. Use Social Media
Social media can be an excellent way of gaining the attention of your audience. It’s helpful to use the platforms that are most likely used by the demographic you’re aiming for. Remember to keep posting regularly and put out content that will encourage others to share or comment.
Promotional offers, giveaways, notice of upcoming events, and seasonal posts can all help to enhance your online profile, helping to generate leads.
Search engine optimized content is content that includes keywords and phrases that search engines are most likely to pick out. Discovering the right phrases to use and how best to use them is a skilled process – search engines operate using incredibly sophisticated algorithms – simple repetition of search terms won’t be enough to see your search engine results page (SERP) ranking rise.
4. Improve Your Web Design
No one is going to spend long on a site that doesn’t work properly. A site that’s poorly optimized for a mobile device screen, is slow to load, has missing links, or is difficult to navigate will see even the best digital marketing efforts fail. If you’re not sure how to create a high-grade web design, it’s often worth investing in professional assistance.
Not only will a professional build you a site your audience loves, they’ll also make sure it’s easy to maintain, making your life much easier.
5. PPC Ads
If you want fast results and don’t mind paying for them, Google Ads may be a good option. Companies bid for search terms, then when these search terms are entered into the search engine, Google Ads results are positioned at the top of the page, before organic searches. This means they’re the first things customers see on their SERP.
Google Ads isn’t the cheapest option, but it’s shown to deliver fast results that can get a marketing campaign off to a racing start.
Get in touch with the team at Yellow Web Monkey to discover how professional assistance can increase the success of your digital marketing.