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15July

Determining Your Company's Identity with Magnetic Poetry

Before venturing into branding, marketing, or social media, you need to figure out some things about your business. The whole point of all those things is to spread the word about you, but if you don’t know what word to spread, you are probably wasting time and money. Since I am a visual person, I put together a little “magnetic poetry” type action for you to play around with.


Before venturing into branding, marketing, or social media, you need to figure out some things about your business. The whole point of all those things is to spread the word about you, but if you don’t know what word to spread, you are probably wasting time and money. Since I am a visual person, I put together a little “magnetic poetry” type action for you to play around with. This is by no means a comprehensive list of adjectives, but rather an exercise to help you start thinking about your identity. (please suggest other words in comments)

 

1) Who are you?

It is important in today’s marketing world to appear sincere and to show a little personality. Figure out how you identify yourself. A good exercise is: If you were at a networking event and had 60 seconds to stand up and give a little “commercial” for your business, what would you say?

2) Who are your ideal customers/clients?

If you try to market to everyone, you will reach no one. Think about the clients you WANT. Is it the group that brings you the most business (quantity-wise), the most profitable group (quality), or just a niche you want to increase your business with? How would you describe them?

3.) Why are you better?

Imagine you are meeting with a potential client and they ask “why should I give my business to you instead of (insert competitor's name here) --insert competitor's name--. How do you reply? Don’t go for the laundry list; stick to the things where you know you rock. Also, even though people are cost-wary, don’t be afraid to say that you are worth your cost because of _____. Your competitor can always give a discount to undersell you, but if you explain why you are better, its harder for them to counter.

 

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Posted in Marketing

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