Hover over the “Home” tab and click, “Advertise on LinkedIn.”
Click on the “Start Now” button on the right side of the screen to begin making your advertisement.
In the top box enter the name of your Ad Campaign, this could be named after the position you’re looking to fill.
Under the Ad Variation, you may link the advertisement to either your business’ website, or to your personal LinkedIn page.
In the last part, click “Add Image” to give your advertisement an image.
Also, Give your ad a catchy headline, and enter a description of what is being offered.
Once finished, click “Next Step.”
This next section deals with who your target audience is.
You can select specific geographical locations from continent, country, state, etc.
You can even specify your advertisement to target certain companies or types of companies.
You may also target specific job titles, groups, Gender, and age demographics.
On the payment page decide how much you wish to budget on your advertising.
If you choose Pay Per Click, you will be charged a certain amount everytime your advertisement is clicked.
If you choose Impressions, you will be charged every 1,000 times your advertisement appears on someone’s page.
The Daily Budget limits how much advertising can happen in a day. (For instance, if you pay $2.00 for Pay Per Click Advertising, and you limit your budget to $10.00, you will only have a maximum of 5 clicks per day.)
Lead Collection is a handy tool that can let people interested contact you in just one click.
Lastly, select the duration of your campaign, then click “Next Step.”
Lastly, fill in your information, review your total cost, and when ready, click “Buy Now.”
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