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How to Read the Google Adwords Dashboard

This is what your Google AdWords dashboard should look like. Most of the page is made up of modules that represent different parts of your account. Each module has 1 or 3 small buttons located at the top right corner of the box. These buttons’ functions are shown below.


Alerts and announcements: Think of this as a mailbox or bulletin board for your Google AdWords account. Any news or notifications relevant to you will be displayed here.

Performance graph: This widget shows how well your ads are performing.

Good quality but low traffic keywords: These are keywords that are not generating a lot of traffic.

Keywords below first page bid: These are keywords that will not get your ad on the first page.

All enabled keywords: These are the keywords that are currently active.

All non-active keywords: These are your keywords that are not in use.

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