As a designer one has to take a step back and understand what the TRUE intention is in the work they create. The art of design is different than that of a fine artist, in that it’s true intention is to communicate with a focused group or target audience. If you fail to create this connection with your audience, the piece of design has failed its intrinsic purpose.
In order to “break through the clutter” my designs communicate on a multi-level dimension. This multi-level approach draws from human behavior and the emotional connection and responses that one gains from communicating. Primary visual points such as text, copy, color, photography, and illustration engage a viewer. There is however an intangible aspect to design that is ultimately where the communication with your audience resides. A designer’s ability to merge these physical elements and connect them with the viewer on an emotional and mental plane is where breaking through the clutter occurs.
Unfortunately the environment is saturated with bad design. However, people unknowingly are drawn to good design. They don’t know why they will stop and interact on a website that has clear lines and negative space. They just know that the design is welcoming them in and asking for their attention. It’s within this simplicity that we see design working at it’s most fundamental state. As a trained and intuitive creative thinker, I understand these micro and macro elements of communication and this is where the differentiation of my design work steps out against the clutter.
The consumer is a powerful individual and drives the core of this countries economy. They are also highly intelligent and have evolved as marketing tactics have shifted and changed. They are savvy. Staying in-tune with the world and its events are part of the continuing evolution of my design career and process. I continue to feed my creative mind, not only with the inviting artistic world around me, but also the scientific world of human nature. If you want to communicate, you have to understand your audience. The better you know WHO your audience is, the better connection you will make in a visual way.
In today’s world if you want to communicate you HAVE to have a designer that understands the importance of these micro and macro elements. This designer will draw out the larger picture, engage and ultimately direct the viewer to act. I am that designer and I’m so grateful to work with individuals at YellowWebMonkey that understand and appreciate that working together for the goal of the consumer is our ultimate goal. Your customer is OUR customer and understanding their needs is as important to us within the design of your site as it is to you.
Please check out a short introduction video created in connection with Bianca Frank Design to give you a snapshot as to WHAT branding is and WHY it is so important to your business.