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Its important to have a ballpark idea of what kind of look you want for your company or organization.  If you just tell your web designer "I'll know it when I see it," you will probably get the same reaction as if you used that on a first date as a response for "What are you looking for in a relationship?"  

Start paying attention to other websites you go to.  Just make a list of things you like and don't like.   

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