YellowWebMonkey Web Design https://www.yellowwebmonkey.com/ YellowWebMonkey Web Design Tue, 18 Oct 2022 14:15:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.yellowwebmonkey.com/wp-content/uploads/2020/07/favicon.ico YellowWebMonkey Web Design https://www.yellowwebmonkey.com/ 32 32 Shopify checkout problems: Patches by theme https://www.yellowwebmonkey.com/shopify-checkout-problems-patches-by-theme/ Wed, 31 Aug 2022 16:48:58 +0000 https://www.yellowwebmonkey.com/?p=13065 Fixes for the Shopify issue from August 31, 2022 that prevents checkout on certain stores.

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Theme List


Brooklyn

File: cart.liquid (template)

<form action="{{ routes.cart_url }}" method="post" novalidate class="cart">

change to

<form action="/checkout" method="post" novalidate class="cart">


Dawn

File: main-cart-items (section)

<form action="{{ routes.cart_url }}" class="cart__contents critical-hidden" method="post" id="cart">

change to

<form action="/checkout" class="cart__contents critical-hidden" method="post" id="cart">

Debutify

File: cart-page.liquid (snippet)

<form id="cartForm"
class="cart-form"
action="{{ routes.cart_url}}"
method="post"
novalidate>

Change to

<form id="cartForm"
class="cart-form"
action="/checkout"
method="post"
novalidate>

Impulse

 

This theme was fixed by removing the Google Tags/gtag.js code without making changes to the cart itself.


Prestige

File: cart-template.liquid (section)

<form action="{{ routes.cart_url }}" method="POST" class="Cart Cart--expanded" novalidate>

change to

<form action="/checkout" method="POST" class="Cart Cart--expanded" novalidate>


 

Venue

File: main-cart.liquid (section)

<form action="{{ routes.cart_url }}" method="post" novalidate class="cart">

change to

<form action="/checkout" method="post" novalidate class="cart">

 

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Why We Don’t Do SEO On Our Own Website https://www.yellowwebmonkey.com/why-we-dont-do-seo-on-our-own-website/ Thu, 28 Jul 2022 14:01:00 +0000 https://www.yellowwebmonkey.com/?p=12955 At YellowWebMonkey, we focus on retaining our existing clients. We thrive on long-term relationships, some of which we’ve maintained over a decade. In turn, 90% of our work comes from referrals. 

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When clients ask us which companies are best at search engine optimization, our first response is that most of them are crooks.

Our next comment clarifies this somewhat bold statement; although SEO is essential in online business, it doesn’t best serve clients when it’s the sole priority companies can claim. Nor does it help when it’s focused on the quantity of site visitors rather than the specific customers it should be attracting. 

Case in point? Our own website. 

At YellowWebMonkey, we focus on retaining our existing clients. We thrive on long-term relationships, some of which we’ve maintained over a decade. In turn, 90% of our work comes from referrals. 

So, when forced to choose between serving our clients and optimizing our site to garner more views—the majority of which are unlikely to become clients—we focus on the clients we already have. 

A lot of companies are convinced that keywords translate into dollars. And true, SEO contains pinpointed tactics that bring more potential consumers to websites. 

But SEO doesn’t necessarily lead to a consumer’s conversion. Quality services and products do. 

“How you retain, engage, and convert that traffic is what will ultimately affect your bottom line.” iPullRank

Not All SEO is Created Equal

Fluff content may drive an outside target audience to your site. Ads may send you tons of views with a single click. Keywords may even get you onto page one. But consumers only become clients when you offer something that benefits them. 

Semrush states that “If you fail to properly understand exactly who you’re targeting your SEO efforts, you’ll struggle to put together a solid strategy that drives traffic that converts.”

We are a web development company that specializes in web design, eCommerce, and website maintenance. Organic SEO and content writing are a part of that. 

We’ll fight with the sleekest, sharpest tactics to make clients pleased with their organic results. 

But within the site itself must be substance. It must promise exactly what it’s attracting; it doesn’t need to distract others, or itself, with random off-shoots of information. 

You’ll waste precious time attracting consumers that have no intention of buying your products. And likely, even the snazziest website won’t suddenly change their minds. 

Let’s say a food-themed eCommerce client loads its site with recipes: attracting a wide variety of consumers. But, if it’s trying to sell vegan products or sustainable seafood, it doesn’t help to have beef or Atlantic bluefin tuna recipes catching the eyes of non-vegans and non-sustainably minded customers. 

eCommerce clients don’t ultimately care how much organic traffic they get. They care how many page visitors buy their products.

That’s why it’s far more important to have a laser focus, using keywords and content that relate specifically to the value of your product. From the get-go, your SEO is advertising your brand; and you want to project that brand with crystal clarity. 

SEO Must Be Streamlined

Our hope isn’t to attract potential web development clients from the far reaches of the internet when they’re looking solely for SEO. It’s to remind current and potential clients that SEO is best as a pinpointed—not an all-encompassing—tool. 

So, yes, we neglect our own increased site traffic. We’re like dedicated car mechanics; we ensure our clients’ cars run smoothly, but we don’t have the time to always worry about our own oil checks.

But it’s okay. When companies retain clients, SEO becomes increasingly irrelevant.

So, let arbitrary site traffic take the back burner. As the best match for us, we’ll help you garner the best matched clients, too. 

The post Why We Don’t Do SEO On Our Own Website appeared first on YellowWebMonkey Web Design.

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Finding a WordPress Web Developer for Your Long-Term Needs https://www.yellowwebmonkey.com/finding-a-wordpress-web-developer-for-your-long-term-needs/ Thu, 21 Jul 2022 13:05:56 +0000 https://www.yellowwebmonkey.com/?p=12968 You have an attractive, in-depth, and competitive WordPress site. But don’t celebrate just yet. Unless you’ve already established website maintenance, your WordPress efforts have only just begun.

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You have an attractive, in-depth, and competitive WordPress site. You are showcasing your brand and engaging new customers. But don’t celebrate just yet. Now is not the time for respite. 

Unless you’ve already established website maintenance, your WordPress efforts have only just begun. 

Companies commonly devote a substantial budget to website building. There are endless web developers eager to assist with this phase of site start-up and design. 

The problem is, the majority of these web designers make hasty exits. They leave companies with working WordPress websites for the moment, but with zero resources to maintain it. 

Managing an existing website may sound simple enough, especially through a builder as ubiquitous as WordPress. But business owners ultimately discover that a fluid website requires an enormous dedication of time and maintenance. And more pointedly: an expert set of skills.

That’s what makes web agencies like us unique. We will take over an existing website, audit it for search engine optimization, implement cutting-edge (or the latest) SEO practices, and perform ongoing technical maintenance. It doesn’t matter if someone else was a front-end developer. We’ll take it and improve it. 

Why You Need WordPress Experts

Anyone can build a basic WordPress site with a custom WordPress theme. But a continuous online presence requires a long-term, one-stop-development-shop. 

Our design model is based on long-term partnerships. We aren’t here to split after the first date. We serve clients that are looking for substantive and committed web development—in all of its intricacies. 

Careful, continued monitoring is crucial for any site. Your website is your online presence, your front-page advertising, your brand; it must be consistently evaluated to run seamlessly. 

Like a building left unattended, an unmaintained site will eventually see cracks in the walls and foundation. But WordPress experts work hard to keep everything strong and secure. This includes: 

  • Running WordPress core, theme, and plugin updates/plugin development
  • Ensuring site security against viruses/hackers
  • Keeping your website up and running
  • Providing automated backups
  • Making sure the site/pages load quickly
  • Keeping best practices and continually reassessing the best SEO
  • Creating a content management system as part of inbound marketing 

Website maintenance requires far more than banker’s hours, too. It’s a 24/7 job that relies on a team of professionals. Our employees straddle six different time zones and provide exactly that coverage. 

Many of our clients have been with us over five years—some, ten. We’ve partnered with them through the bulk of their growth and development journeys. As they’ve been forced to adapt to the economy, technological advances, and the competitive online climate, their websites have had to evolve, too.  

Diligent site management also requires connections that go far beyond the connection to your WiFi router. It demands business connections that must be earned, like our stance as a Google Partner and an Semrush Agency. 

It’s the type of networking that takes time to establish, and that we do on your behalf. 

All of this translates into one thing: we know how to maximize your WordPress presence to your benefit. And, we’re poised to do so far longer than the foreseeable future. 

Bonus Content:


Here is how you check how you are currently doing in those areas:

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Add Site Logo & Icon in WordPress https://www.yellowwebmonkey.com/add-site-icon-and-logo-in-wordpress/ Tue, 05 Apr 2022 13:52:00 +0000 https://www.yellowwebmonkey.com/?p=11967 Here is a quick tutorial for customizing your Site Icon and Logo in WordPress

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Adding a unique logo and icon in your chosen theme helps users identify the site and personalizes your website. The following instructions will walk you through the process.

1. Log in

Begin by logging in to the administrator portion of your website with your username and password.

2. Site Identity

Go to Appearance → Customize. Click on the Site Identity section. Depending on the Theme you are using, Site Identity may be under the “Header” option.

Site Identity WP

3. Site Logo and Icon

Under Site Identity, you will be able to set a Site Logo and Icon. The Icon will appear in the Browser Bar when users access your site.

WP Site settings

4. Media Files

You can upload your own image from your computer or use media files you have already placed in the Media Library. Be sure to pay attention to the suggested pixel size for each item. If you are using your own created image, run it through an image optimizer first before uploading it. Simply highlight the icon you want to use, update any information in the right-hand column, and then click select on the bottom right hand of the screen:

WP Media picture

5. Select the green "UPDATE" button to save your changes.

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How to Run a Backup with BackupBuddy https://www.yellowwebmonkey.com/how-to-run-a-backup-with-backupbuddy/ Tue, 22 Mar 2022 12:33:00 +0000 https://www.yellowwebmonkey.com/?p=11927 You need a solid WordPress backup strategy in order to protect your website. BackupBuddy is a great option for maintaining your WordPress backups. Here's how to use it.

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When designing with WordPress, consistently backing up your website is an important part of maintaining the site. We recommend backing up your site at a minimum of once a month as well as prior to Core, Theme, and Plugin Updates. One popular backup plugin is BackupBuddy.

1. Log in

Begin by logging in to the administrator portion of your website with your username and password.

2. In the left-hand column you will see the BackupBuddy option:

Backup Buddy tutorial

3. Create Backup

Once you click on BackupBuddy, you will see columns across the top of the page that read Local Backups, Create Backup and also Restore Backup which is useful if you need to restore a previous version of your website.

Create backup WP

4. Complete Backup

Once you choose Create Backup, select the first option to run a complete backup. Depending on the size of your website this can take a while, but you will be able to watch the system progress through its steps.

Back-up buddy tutorial picture

5. Storing your Backup

By default, the backup file you just ran will be stored locally. This means it is saved on the same server as your website. It’s a good idea to set up a limit on the number of local backups you store on your website. Any future Complete Backups will also backup your local backups. This will generate large backup files and impact your server resources.

6. Dropbox or Stash:

When the backup is complete you have the option to download it or send it to an offsite destination such as Dropbox or Stash. You will receive a notice that tells you the backup has been scheduled to send and you will get an email if there are any problems.

Offsite destination

Setting Up Backup Destinations

After completing steps 1-6 above, save a draft of the post. To set up a 3rd party backup destination, follow these steps.

1. Navigate to BackUpBuddy > Destinations:

Destination file

2. Add New

The next screen will appear like this where you will select Add New and then your preferred destination location:

Add backup folder

3. Manage your Backup Account

Once you have logged in with your iThemes username and password, the next screen will appear where you can manage your backup account and also modify the settings to suit your needs:

Backup buddy

Setting up a Backup Schedule

You can schedule backups to automatically run with BackupBuddy’s backup schedules.

  1. To set up backup schedules, navigate to BackupBuddy > Schedules. You’ll have the option to configure your schedule as needed including sending the backup to a remote destination and deleting it from the server when complete. 
  2. Once you’ve established your schedule, backups will run automatically.

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How to Create Draft Orders and Send Invoices https://www.yellowwebmonkey.com/how-to-create-draft-orders-and-send-invoices-2/ Tue, 15 Mar 2022 11:36:00 +0000 https://www.yellowwebmonkey.com/?p=12002 Shopify gives you the ability to create orders for your customers and send them an invoice for payment right from your Shopify admin or app. The order you create will be saved as a draft order until payment is accepted.

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Shopify gives you the ability to create orders for your customers and send them an invoice for payment right from your Shopify admin or app. The order you create will be saved as a draft order until payment is accepted. This can be useful for a variety of reasons including:

  • Taking payment for an order over the phone, in person, etc.
  • Sending customers an invoice with a direct link to secure checkout
  • Sell products with discount/wholesale pricing or special shipping rates
  • Pre-orders

Keep reading to learn more.

Creating a Draft Order

1. Log into your Shopify admin. Go to Orders and click the Create order button.

Click to create order

2.  Edit the Order

  • Add products to the order
  • Add a current customer or create a new customer
  • Apply discounts
  • Add shipping if needed
  • Turn taxes on or off

3. Once the order is complete, you have a few options. You can:

  • Accept payment – Click Collect payment and
    • Mark the order as paid if you have already received payment (like by cash).
    • OR enter credit card information (This option is great for taking payments over the phone.)
  • Save the draft order to edit later by clicking the Save button at the top right corner of the page.
  • Send an invoice to your customer with a direct link to checkout for payment. (see below)
Collect payment button

Sending an Invoice for a Draft Order

 1. On the draft order page, click Send Invoice

Send invoice

2. In the popup window

  • Check the email for the invoice
  • Add bcc if needed
  • Shopify automatically fills in the subject with the Invoice number
  • Add a message to the customer
  • Click Review invoice
Click to review invoice

3. In the popup window, review the invoice and if everything is correct, click Send Invoice.

 

Now your customer can pay for their order. 

For more information see https://help.shopify.com/en/manual/orders/create-orders

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YellowWebMonkey: A Story of Brand Empowerment https://www.yellowwebmonkey.com/yellowwebmonkey-a-story-of-brand-empowerment/ Fri, 11 Mar 2022 19:16:05 +0000 https://www.yellowwebmonkey.com/?p=12047 YellowWebMonkey continually evolves with the ever changing world of web design, marketing, and search engine optimization. Read our story!

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Many businesses are lifelong dreams come to fruition. Others, like mine, slowly evolve.

My story wasn’t something I’d longed for or foreseen. Not growing up, and not in college.

I landed in a career I never even imagined, but now it has changed my life in the most astonishing ways.

I’m Alexis Priddy, West Point graduate, military veteran, and founder of the web design company YellowWebMonkey.

yellow web monkey team at Joomla day

A Penchant for Puzzles

My story starts in the late 1990’s at West Point, where I was pursuing a degree in Psychology. I loved deciphering things, and the mind is the ultimate puzzle.

But then there were computers. They presented their own puzzles. I found it satisfying to unravel coding complexities and decided to minor in computer science engineering.

After West Point, I served on active duty for five years as a military police officer, including 14 months in Iraq, followed by 18 months with the Texas National Guard. I was proud to put in the time to serve my country and pay back my education.

But in my spare time, I was still solving puzzles. This included the creation of a reference website for fellow Army members called Army Toolbag.

You can akin Army Toolbag to Dropbox, before it ever existed. It was a site to upload and store reusable files. It saved servicemembers time; they didn’t have to reinvent the wheel with every policy letter or powerpoint class.

Army Toolbag quickly became popular within the military community. So popular that I sold it to a national marketing firm for five figures.

I had already begun studying for a Doctorate in Psychology. But the wind was blowing towards web design. In 2009, I decided to follow it with gusto.

“The Monkey Girl”

Starting a web design company meant finding a name. While flying on an airplane one day, my solution was to write down a list of nouns and adjectives and combine them until something “fit.”

Yellow made it on the list because it’s my favorite color. And I’ve always loved monkeys.

Yellow, web, and monkey are three unrelated words that, when combined, get attention. It’s a name that makes people ask, “where did that come from, anyway?

It gives our brand an immediate, albeit whimsical, identity. While expanding my business locally, people would recognize my face and say, “Hey, you’re the monkey girl!

yellowwebmonkey favicon

Designing the monkey’s face with an inquisitive look made it more unique. No personification is memorable as a flat, boring expression. Instead, our logo represents a sense of wonder, curiosity, and amazement.

Every day, my company works diligently to represent these sentiments. We succeed by remaining inspired and intrigued by our work.

Online marketing is a high-speed, fast-changing field at its best. It demands limitless research, care, and attention.

Recruiting My Untapped Army

Founding a business also meant finding employees. But to my astonishment, I didn’t have the best luck with trained web designers. Many had technical skills but lacked those inquisitive, core values.

My office manager was an all-around professional, though. She had also served in the Army. The ease in which we communicated inspired me to direct my recruitment to the military community I loved and trusted: West Point Women Alumni.

Moving forward, I advertised all my job openings through their group alone. From my experience, military veterans are disciplined and talented. But once they separate and start families, their skills can be highly underutilized.

They become an untapped market wanting careers, but needing the flexibility to work from home.

As an educated mom of two myself, I know how hard it can be to choose between family and career. Parents deserve a chance to earn an income and devote time to their kids.

But team members at YellowWebMonkey don’t have to sacrifice one for the other. Through the nature of my online company, I can solve that dilemma. And the team members I hire have been eager and grateful for it.

Everyone at YellowWebMonkey, regardless of their Army background or qualifications, starts in a data entry position. From there, they have limitless opportunities for growth.

Our specialists that began in data entry are now programmers, SEO experts, graphic designers, and more.

Today I have fourteen team members, many of whom have been with me from the start. Some I’ve never even met (only because they live too far away)!

Regardless, our retention shows that our 100% remote work model is working.

We Thrive on Long-Term Commitment

Employment doesn’t work like it used to, and neither does a stagnant business model.

Many web design firms say “see ya!” after building your website. They don’t want to stick around for routine site maintenance or adapt your site to evolving trends.

But Google is constantly changing its page-ranking algorithms. Clients that easily found your site last year may not find it as seamlessly today. That’s because there are over 600 million blogs and 1.9 billion websites to contend with.

If your web design doesn’t evolve, it might as well be dead.

Many of the companies we service today have been with us since our humble beginnings. And in web design, that’s a rare statistic.

We know this longevity revolves around our model of a one-stop shop. We don’t just want to jump-start a company’s success—we want to help sustain it.

In order to achieve this, we’ve had to constantly reinvent our processes and add additional services. At one time, we worked completely with Joomla. Now, there are a variety of platforms, like Shopify, that excel within their specific function.

At one time, we didn’t offer inbound marketing or social media management. Now we have specialists that write content solely to increase search engine optimization (SEO) and online traffic.

That’s all part of the job. We will switch entire sites to more beneficial platforms for a company’s growing needs. We will write blogs and monitor media with the exclusive purpose of educating your clients and attracting countless more.

As a result of adapting so frequently, our brand has become synonymous with long-term web design. We’ve essentially ditched the idea of casually dating our clients.

Being a committed partner allows us to save our clients time and effort shopping for individual web services. It empowers their business as much as it empowers our team members.

To say it’s symbiotic is an understatement. Each relationship has helped both parties learn and thrive.

The Future of Web Design

Web design is so much more than an attractive, user-friendly website. No one can scale their business without addressing a myriad of intricate, online puzzles.

That’s the indispensable part YellowWebMonkey plays.

I can’t tell you what detailed operations will look like next year or the year after that, because the internet itself shifts faster than wildfire.

But I do know that as long as we evolve with new digital innovations, we’ll keep up.

It’s worked well for us so far over the last decade.

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Ultimate Guide to Making a 3D Printer Keychain https://www.yellowwebmonkey.com/ultimate-guide-to-making-a-3d-printer-keychain/ Wed, 02 Feb 2022 04:32:56 +0000 https://www.yellowwebmonkey.com/?p=11661 My kids are absolutely addicted to keychains.  Their backpacks probably have an extra 5 pounds of keychains dangling off them.  One of the first things we tried when we got our ToyBox 3D printer was try to make our own.  I found some designs worked and some didn’t, so here are my favorites. For all …

Ultimate Guide to Making a 3D Printer Keychain Read More »

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My kids are absolutely addicted to keychains.  Their backpacks probably have an extra 5 pounds of keychains dangling off them.  One of the first things we tried when we got our ToyBox 3D printer was try to make our own.  I found some designs worked and some didn’t, so here are my favorites.

For all of these, I have the original credit to the designer who made them and shared.  Most of them came from Thingiverse.  However, I am also sharing the ToyBox link to how I have adjusted them.  Many are rotated and scaled, as well as I had to add the keychain part in Tinkercad to a few.

 

T-Rex Keychain

I put this one first because it is a champ.  I have never had problems printing it and a bit more durable than some of the other Flexi ones.

 


Flexi Unicorn Keychain

 

Flexi Dolphin Keychain

Octopus Keychain

 

Marvel’s Avenger Keychain

Marvel’s Hulk Keychain

Marvel’s Ironman Keychain

 

Justice League’s Wonder Woman Keychain

Here are links to my saved collections on Thingiverse although some of these I haven’t printed yet:

 

Keychain Clasps

One of the keys to this is having good keychain clasps.  I found these on Amazon and work well for my kids because their fingers can open/close them.

100 Pcs Premium Swivel Snap Hooks with Key Rings

Other ToyBox 3D Printer Posts:

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Tips for a TOYBOX 3D Printer Newbie https://www.yellowwebmonkey.com/tips-for-a-toybox-3d-printer-newbie/ Mon, 31 Jan 2022 03:19:38 +0000 https://www.yellowwebmonkey.com/?p=11635 Over the holidays, we got a ToyBox 3D printer from the grandparents, and I am pretty sure I have enjoyed it even more than the kids. However, there are a few things I didn’t pick up on initially and felt dumb once I realized them. Maybe I am the only one, but it might help someone.

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Over the holidays, we got a ToyBox 3D printer from the grandparents, and I am pretty sure I have enjoyed it even more than the kids. However, there are a few things I didn’t pick up on initially and felt dumb once I realized them. Maybe I am the only one, but it might help someone.

 

BIGGEST POINT: Print Bed

  • The print bed can manually be moved up and down. I was afraid I would break it if I forced it. I found the best way to push it down is to take two fingers like a peace sign and push down towards the middle. If you push on the side, it usually won’t move.
  • Moving the bed down is also key to adjusting it after calibrate. Before I realized that, I was trying to squeeze my fingers in there.
  • Side note on the hex tools, print this cool bracket so you don’t lose them. However, you have to slam that sucker on there to fit, but yes, it is the right size.

 

Get Help

Join the Facebook Group Toybox 3d printing community.  It really helps to see others having the same issues and really pretty helpful.  There are also some ToyBox employees on there that chime in and help with customer service stuff.

 

Removing Printed Items

  • You can remove the print bed and bend it to get printed items off. Initially I was scraping out items with a gift card or my fingernail. It seemed like a scene from a movie when a friend pulled the magnetic bed out, bent it, and the item came right off.
  • Put painters tape across the print bed. Some people on Facebook lecture that you shouldn’t do this, but dude, it makes it easier so I am running with it.

 

Spool Direction

I always have it go on counter-clockwise which is left to right when looking at it. Not sure if that is the official way, but works well for me

 

Color Change

After you feed it in there, push down a bit. This doesn’t really hurt it and helps get the old out. I generally hit the INSERT button several times to get the color completely changed over.

 

Device

You can print stuff from your computer instead of the app if on the same wifi network. I find this way easier than the app because I can see the time remaining in the corner. It is also easier to get to things like the Calibrate Toybox. Just login to https://www.make.toys/toys

 

Location

I suggest putting the printer where you can see/hear it while running. I work from home and have it on the corner of my desk so I can hear problems while they are still fixable.

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Using Instagram Reels and Stories for Social Media Marketing https://www.yellowwebmonkey.com/using-instagram-reels-and-stories-for-social-media-marketing/ Tue, 25 Jan 2022 21:33:17 +0000 https://www.yellowwebmonkey.com/?p=11619 All businesses can benefit from a strong social media marketing plan as part of a broader digital marketing strategy. Social media gives you the opportunity to communicate with all your customers at once in a casual way that doesn’t come off too sales-driven. Plus, you can use a number of different forms of media to …

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All businesses can benefit from a strong social media marketing plan as part of a broader digital marketing strategy.

Social media gives you the opportunity to communicate with all your customers at once in a casual way that doesn’t come off too sales-driven. Plus, you can use a number of different forms of media to convey your message.

Since people like to scroll through social media as a form of quick entertainment while on the train or in between meetings, you can post entertaining pictures and videos to grab customer attention and instill your brand into their minds.

There are numerous social media platforms out there to choose from, including Instagram.

Instagram Reels and Stories

Instagram Stories allow you to post up to 15 seconds of content for followers to view. Stories remain available for 24 hours before they disappear. Your friends can’t share your stories, and they can only engage via private message. Stories allow you to write a caption, but you can’t save drafts.

Instagram Reels post to your page publicly, making them accessible to people who aren’t your friends. People can also share your reels. Reels also don’t disappear after 24 hours. While you can’t write a caption on a reel, you can record up to 30 seconds and save drafts for later. Viewers can comment on the reel publicly.

Reels work best for obtaining new followers while stories work best for keeping current followers up to date.

Tips For Using Instagram Reels and Stories

1. Remain Consistent

If you want to keep your Instagram followers interested, you will need to post consistently. If you disappear for an extended period of time, people may forget about you or assume you no longer manage the account.

Not only should you remain consistent in how much you post, but you should also remain consistent when it comes to tone and voice to ensure that it fits your brand personality as much as possible.

2. Post on Other Platforms, Too

Instagram is a great social media platform. However, you should utilize as many platforms as possible. Post your stories and reels on Facebook, Twitter, and YouTube, too. You can use tools to help you post on all of your accounts quickly and easily.

3. Make Content With Value

It’s important for your customer to feel as though they gained something from your content. Thankfully, making an engaging post isn’t difficult. You can create content for entertainment value, educational value, or monetary value in the form of a coupon.

Your web marketing SEO strategy should incorporate social media, such as Instagram reels and stories. Contact Yellow Web Monkey for a same-day reply to inquiries regarding social media strategy development and marketing.

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The 5 Best Ways to Generate Leads on A Website https://www.yellowwebmonkey.com/the-5-best-ways-to-generate-leads-on-a-website/ Mon, 24 Jan 2022 15:30:13 +0000 https://www.yellowwebmonkey.com/?p=11518 Working out how best to increase site traffic and persuade visitors to display the type of behavior you want to see more of can be a challenge – these actions can help! Take a look at five proven strategies that, with persistence, will start giving you the outcomes you’re looking for. 1. High-grade Content Premium …

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Working out how best to increase site traffic and persuade visitors to display the type of behavior you want to see more of can be a challenge – these actions can help! Take a look at five proven strategies that, with persistence, will start giving you the outcomes you’re looking for.

1. High-grade Content

Premium content that gives an audience what they’re looking for is still arguably the best way to establish trust and build loyalty. This means creating content that’s genuinely useful, entertaining, or otherwise engaging to your target audience.

Content isn’t about selling, it’s about giving your customers what they’re looking for and positioning your organization as the one others turn to, to meet their needs.

2. Use Social Media

Social media can be an excellent way of gaining the attention of your audience. It’s helpful to use the platforms that are most likely used by the demographic you’re aiming for. Remember to keep posting regularly and put out content that will encourage others to share or comment.
Promotional offers, giveaways, notice of upcoming events, and seasonal posts can all help to enhance your online profile, helping to generate leads.

3. SEO

Search engine optimized content is content that includes keywords and phrases that search engines are most likely to pick out. Discovering the right phrases to use and how best to use them is a skilled process – search engines operate using incredibly sophisticated algorithms – simple repetition of search terms won’t be enough to see your search engine results page (SERP) ranking rise.

4. Improve Your Web Design

No one is going to spend long on a site that doesn’t work properly. A site that’s poorly optimized for a mobile device screen, is slow to load, has missing links, or is difficult to navigate will see even the best digital marketing efforts fail. If you’re not sure how to create a high-grade web design, it’s often worth investing in professional assistance.

Not only will a professional build you a site your audience loves, they’ll also make sure it’s easy to maintain, making your life much easier.

5. PPC Ads

If you want fast results and don’t mind paying for them, Google Ads may be a good option. Companies bid for search terms, then when these search terms are entered into the search engine, Google Ads results are positioned at the top of the page, before organic searches. This means they’re the first things customers see on their SERP.

Google Ads isn’t the cheapest option, but it’s shown to deliver fast results that can get a marketing campaign off to a racing start.

Get in touch with the team at Yellow Web Monkey to discover how professional assistance can increase the success of your digital marketing.

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How to Add Multiple Locations to Google My Business https://www.yellowwebmonkey.com/how-to-add-multiple-locations-to-google-my-business/ Thu, 14 Oct 2021 17:47:30 +0000 https://www.yellowwebmonkey.com/?p=11350 If you have multiple locations of the same business, you can quickly and easily add all locations to your Google My Business account by following these steps. Log into your Google My Business Account and click “Add location” and select “Import Locations”             2. Download the template as an Excel …

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If you have multiple locations of the same business, you can quickly and easily add all locations to your Google My Business account by following these steps.

  1. Log into your Google My Business Account and click “Add location” and select “Import Locations”
GMB locations

            2. Download the template as an Excel document by clicking the link. We recommend the Excel template because you can’t import a CSV on the site.

Add multiple business locations

               3. You can download a sample spreadsheet and attributes reference spreadsheet from the same location. These are very useful in helping you fill out the information correctly.  

               4. Open the download and add your business information to each cell. Not all cells are required, but for specifics on what is required and how to add information like addresses see this Google My Business help document.

               5. After you have entered all business information in the spreadsheet click “Select file” and choose the Excel document you added your business information into.

google my business

               6.  After the import is complete, you can “cancel import” or “preview changes”

google my business

               7.   Clicking “Preview changes” allows you to see what will be added in the import. If you have errors on your document, you can click “Download details” to see the specific errors and make changes to your import document before continuing.

google my business

               8.  Click “Apply” to import the locations.

               9.  Unverified locations will have a link to “verify now” which will trigger the postcard to be mailed from Google My Business to the business physical address. The postcard takes about 5 days to arrive and contains a verification code. Once received, simply enter the code and click “Verify.”

  If you would like to know why importing multiple locations is a good practice, this article explains why a business would want to manage locations under one account and provides other tips on how to manage a Google My Business account.

  For more information from Google on managing business locations in Google My Business click here.

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