Marketing - YellowWebMonkey Web Design https://www.yellowwebmonkey.com/category/marketing/ YellowWebMonkey Web Design Thu, 28 Jul 2022 17:11:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.yellowwebmonkey.com/wp-content/uploads/2020/07/favicon.ico Marketing - YellowWebMonkey Web Design https://www.yellowwebmonkey.com/category/marketing/ 32 32 Why We Don’t Do SEO On Our Own Website https://www.yellowwebmonkey.com/why-we-dont-do-seo-on-our-own-website/ Thu, 28 Jul 2022 14:01:00 +0000 https://www.yellowwebmonkey.com/?p=12955 At YellowWebMonkey, we focus on retaining our existing clients. We thrive on long-term relationships, some of which we’ve maintained over a decade. In turn, 90% of our work comes from referrals. 

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When clients ask us which companies are best at search engine optimization, our first response is that most of them are crooks.

Our next comment clarifies this somewhat bold statement; although SEO is essential in online business, it doesn’t best serve clients when it’s the sole priority companies can claim. Nor does it help when it’s focused on the quantity of site visitors rather than the specific customers it should be attracting. 

Case in point? Our own website. 

At YellowWebMonkey, we focus on retaining our existing clients. We thrive on long-term relationships, some of which we’ve maintained over a decade. In turn, 90% of our work comes from referrals. 

So, when forced to choose between serving our clients and optimizing our site to garner more views—the majority of which are unlikely to become clients—we focus on the clients we already have. 

A lot of companies are convinced that keywords translate into dollars. And true, SEO contains pinpointed tactics that bring more potential consumers to websites. 

But SEO doesn’t necessarily lead to a consumer’s conversion. Quality services and products do. 

“How you retain, engage, and convert that traffic is what will ultimately affect your bottom line.” iPullRank

Not All SEO is Created Equal

Fluff content may drive an outside target audience to your site. Ads may send you tons of views with a single click. Keywords may even get you onto page one. But consumers only become clients when you offer something that benefits them. 

Semrush states that “If you fail to properly understand exactly who you’re targeting your SEO efforts, you’ll struggle to put together a solid strategy that drives traffic that converts.”

We are a web development company that specializes in web design, eCommerce, and website maintenance. Organic SEO and content writing are a part of that. 

We’ll fight with the sleekest, sharpest tactics to make clients pleased with their organic results. 

But within the site itself must be substance. It must promise exactly what it’s attracting; it doesn’t need to distract others, or itself, with random off-shoots of information. 

You’ll waste precious time attracting consumers that have no intention of buying your products. And likely, even the snazziest website won’t suddenly change their minds. 

Let’s say a food-themed eCommerce client loads its site with recipes: attracting a wide variety of consumers. But, if it’s trying to sell vegan products or sustainable seafood, it doesn’t help to have beef or Atlantic bluefin tuna recipes catching the eyes of non-vegans and non-sustainably minded customers. 

eCommerce clients don’t ultimately care how much organic traffic they get. They care how many page visitors buy their products.

That’s why it’s far more important to have a laser focus, using keywords and content that relate specifically to the value of your product. From the get-go, your SEO is advertising your brand; and you want to project that brand with crystal clarity. 

SEO Must Be Streamlined

Our hope isn’t to attract potential web development clients from the far reaches of the internet when they’re looking solely for SEO. It’s to remind current and potential clients that SEO is best as a pinpointed—not an all-encompassing—tool. 

So, yes, we neglect our own increased site traffic. We’re like dedicated car mechanics; we ensure our clients’ cars run smoothly, but we don’t have the time to always worry about our own oil checks.

But it’s okay. When companies retain clients, SEO becomes increasingly irrelevant.

So, let arbitrary site traffic take the back burner. As the best match for us, we’ll help you garner the best matched clients, too. 

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YellowWebMonkey: A Story of Brand Empowerment https://www.yellowwebmonkey.com/yellowwebmonkey-a-story-of-brand-empowerment/ Fri, 11 Mar 2022 19:16:05 +0000 https://www.yellowwebmonkey.com/?p=12047 YellowWebMonkey continually evolves with the ever changing world of web design, marketing, and search engine optimization. Read our story!

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Many businesses are lifelong dreams come to fruition. Others, like mine, slowly evolve.

My story wasn’t something I’d longed for or foreseen. Not growing up, and not in college.

I landed in a career I never even imagined, but now it has changed my life in the most astonishing ways.

I’m Alexis Priddy, West Point graduate, military veteran, and founder of the web design company YellowWebMonkey.

yellow web monkey team at Joomla day

A Penchant for Puzzles

My story starts in the late 1990’s at West Point, where I was pursuing a degree in Psychology. I loved deciphering things, and the mind is the ultimate puzzle.

But then there were computers. They presented their own puzzles. I found it satisfying to unravel coding complexities and decided to minor in computer science engineering.

After West Point, I served on active duty for five years as a military police officer, including 14 months in Iraq, followed by 18 months with the Texas National Guard. I was proud to put in the time to serve my country and pay back my education.

But in my spare time, I was still solving puzzles. This included the creation of a reference website for fellow Army members called Army Toolbag.

You can akin Army Toolbag to Dropbox, before it ever existed. It was a site to upload and store reusable files. It saved servicemembers time; they didn’t have to reinvent the wheel with every policy letter or powerpoint class.

Army Toolbag quickly became popular within the military community. So popular that I sold it to a national marketing firm for five figures.

I had already begun studying for a Doctorate in Psychology. But the wind was blowing towards web design. In 2009, I decided to follow it with gusto.

“The Monkey Girl”

Starting a web design company meant finding a name. While flying on an airplane one day, my solution was to write down a list of nouns and adjectives and combine them until something “fit.”

Yellow made it on the list because it’s my favorite color. And I’ve always loved monkeys.

Yellow, web, and monkey are three unrelated words that, when combined, get attention. It’s a name that makes people ask, “where did that come from, anyway?

It gives our brand an immediate, albeit whimsical, identity. While expanding my business locally, people would recognize my face and say, “Hey, you’re the monkey girl!

yellowwebmonkey favicon

Designing the monkey’s face with an inquisitive look made it more unique. No personification is memorable as a flat, boring expression. Instead, our logo represents a sense of wonder, curiosity, and amazement.

Every day, my company works diligently to represent these sentiments. We succeed by remaining inspired and intrigued by our work.

Online marketing is a high-speed, fast-changing field at its best. It demands limitless research, care, and attention.

Recruiting My Untapped Army

Founding a business also meant finding employees. But to my astonishment, I didn’t have the best luck with trained web designers. Many had technical skills but lacked those inquisitive, core values.

My office manager was an all-around professional, though. She had also served in the Army. The ease in which we communicated inspired me to direct my recruitment to the military community I loved and trusted: West Point Women Alumni.

Moving forward, I advertised all my job openings through their group alone. From my experience, military veterans are disciplined and talented. But once they separate and start families, their skills can be highly underutilized.

They become an untapped market wanting careers, but needing the flexibility to work from home.

As an educated mom of two myself, I know how hard it can be to choose between family and career. Parents deserve a chance to earn an income and devote time to their kids.

But team members at YellowWebMonkey don’t have to sacrifice one for the other. Through the nature of my online company, I can solve that dilemma. And the team members I hire have been eager and grateful for it.

Everyone at YellowWebMonkey, regardless of their Army background or qualifications, starts in a data entry position. From there, they have limitless opportunities for growth.

Our specialists that began in data entry are now programmers, SEO experts, graphic designers, and more.

Today I have fourteen team members, many of whom have been with me from the start. Some I’ve never even met (only because they live too far away)!

Regardless, our retention shows that our 100% remote work model is working.

We Thrive on Long-Term Commitment

Employment doesn’t work like it used to, and neither does a stagnant business model.

Many web design firms say “see ya!” after building your website. They don’t want to stick around for routine site maintenance or adapt your site to evolving trends.

But Google is constantly changing its page-ranking algorithms. Clients that easily found your site last year may not find it as seamlessly today. That’s because there are over 600 million blogs and 1.9 billion websites to contend with.

If your web design doesn’t evolve, it might as well be dead.

Many of the companies we service today have been with us since our humble beginnings. And in web design, that’s a rare statistic.

We know this longevity revolves around our model of a one-stop shop. We don’t just want to jump-start a company’s success—we want to help sustain it.

In order to achieve this, we’ve had to constantly reinvent our processes and add additional services. At one time, we worked completely with Joomla. Now, there are a variety of platforms, like Shopify, that excel within their specific function.

At one time, we didn’t offer inbound marketing or social media management. Now we have specialists that write content solely to increase search engine optimization (SEO) and online traffic.

That’s all part of the job. We will switch entire sites to more beneficial platforms for a company’s growing needs. We will write blogs and monitor media with the exclusive purpose of educating your clients and attracting countless more.

As a result of adapting so frequently, our brand has become synonymous with long-term web design. We’ve essentially ditched the idea of casually dating our clients.

Being a committed partner allows us to save our clients time and effort shopping for individual web services. It empowers their business as much as it empowers our team members.

To say it’s symbiotic is an understatement. Each relationship has helped both parties learn and thrive.

The Future of Web Design

Web design is so much more than an attractive, user-friendly website. No one can scale their business without addressing a myriad of intricate, online puzzles.

That’s the indispensable part YellowWebMonkey plays.

I can’t tell you what detailed operations will look like next year or the year after that, because the internet itself shifts faster than wildfire.

But I do know that as long as we evolve with new digital innovations, we’ll keep up.

It’s worked well for us so far over the last decade.

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Using Instagram Reels and Stories for Social Media Marketing https://www.yellowwebmonkey.com/using-instagram-reels-and-stories-for-social-media-marketing/ Tue, 25 Jan 2022 21:33:17 +0000 https://www.yellowwebmonkey.com/?p=11619 All businesses can benefit from a strong social media marketing plan as part of a broader digital marketing strategy. Social media gives you the opportunity to communicate with all your customers at once in a casual way that doesn’t come off too sales-driven. Plus, you can use a number of different forms of media to …

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All businesses can benefit from a strong social media marketing plan as part of a broader digital marketing strategy.

Social media gives you the opportunity to communicate with all your customers at once in a casual way that doesn’t come off too sales-driven. Plus, you can use a number of different forms of media to convey your message.

Since people like to scroll through social media as a form of quick entertainment while on the train or in between meetings, you can post entertaining pictures and videos to grab customer attention and instill your brand into their minds.

There are numerous social media platforms out there to choose from, including Instagram.

Instagram Reels and Stories

Instagram Stories allow you to post up to 15 seconds of content for followers to view. Stories remain available for 24 hours before they disappear. Your friends can’t share your stories, and they can only engage via private message. Stories allow you to write a caption, but you can’t save drafts.

Instagram Reels post to your page publicly, making them accessible to people who aren’t your friends. People can also share your reels. Reels also don’t disappear after 24 hours. While you can’t write a caption on a reel, you can record up to 30 seconds and save drafts for later. Viewers can comment on the reel publicly.

Reels work best for obtaining new followers while stories work best for keeping current followers up to date.

Tips For Using Instagram Reels and Stories

1. Remain Consistent

If you want to keep your Instagram followers interested, you will need to post consistently. If you disappear for an extended period of time, people may forget about you or assume you no longer manage the account.

Not only should you remain consistent in how much you post, but you should also remain consistent when it comes to tone and voice to ensure that it fits your brand personality as much as possible.

2. Post on Other Platforms, Too

Instagram is a great social media platform. However, you should utilize as many platforms as possible. Post your stories and reels on Facebook, Twitter, and YouTube, too. You can use tools to help you post on all of your accounts quickly and easily.

3. Make Content With Value

It’s important for your customer to feel as though they gained something from your content. Thankfully, making an engaging post isn’t difficult. You can create content for entertainment value, educational value, or monetary value in the form of a coupon.

Your web marketing SEO strategy should incorporate social media, such as Instagram reels and stories. Contact Yellow Web Monkey for a same-day reply to inquiries regarding social media strategy development and marketing.

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Why We’re a Google Partner Agency https://www.yellowwebmonkey.com/why-we-are-a-google-partner-agency/ Sat, 17 Jul 2021 10:51:18 +0000 https://www.yellowwebmonkey.com/?p=11030 We’re happy to announce that YellowWebMonkey has met the new, updated Google Partner requirements. We have been a Google Partner since the program’s creation in 2013, and now we’ve met the latest set of requirements to maintain our status. The three pillars of Google Partner status are performance, certifications and ad spend.  Becoming a Google Partner …

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We’re happy to announce that YellowWebMonkey has met the new, updated Google Partner requirements. We have been a Google Partner since the program’s creation in 2013, and now we’ve met the latest set of requirements to maintain our status.

The three pillars of Google Partner status are performance, certifications and ad spend.  Becoming a Google Partner means that a company is maximizing campaign success for clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. 

Maintaining our Google Partner status is important to us as a business for a number of reasons:

 

1. It establishes trust

Google cares about taking care of its users.  As a part of the Google Partner process, our client accounts are reviewed to ensure they are performing well and meeting optimization goals.  You know when you’re working with a Google Partner that Google has already vetted our performance.

YellowWebMonkey has demonstrated that we’ve set up our client accounts to perform well.  Additionally, Google requires us to meet optimization goals and maintain a minimum 90-day ad spend across our managed accounts.  YellowWebMonkey currently surpasses the optimization score goal by 23% and ad spend requirement by over 450%.  This proves our ability to help our clients consistently identify new growth opportunities and sustain their success on an ongoing basis. There is a difference between managing a few accounts versus managing larger accounts with a good ROAS (return on ad spend) where Google Ads is truly profitable endeavor.

 

2. It keeps us on the cutting edge of digital marketing

Digital marketing is constantly evolving and changing.  It’s vital to stay relevant to ensure we understand marketing and customer trends in order to make the most of our client’s budget.  Google requires their Google Partners to pass recertification exams annually to ensure that they are well versed in the latest changes.  As a Google Partner, you know that we are using Google’s best practices to achieve your marketing goals.

You should always be wary of marketing companies that say their strategy is to outsmart Google.  Google spends a lot of money and has some amazing talent to ensure that’s not possible. Not only that, but Google will penalize websites who try to circumvent their policies or guidelines.

As a Google Partner, we’ve demonstrated that we have the training and proven results to create a marketing strategy that best suits your needs. 

 

3. We work with Google

As a Google Partner, there are numerous benefits with exclusive access to Google training and support. Google provides us with this training to help improve our Google Ads campaigns. That means that our marketing information is current, relevant, and coming directly from the source.

 

What’s Changed?

Google is launching the new Google Partners program in February 2022, but started granting partners who meet the new requirements, access to the updated badge in June 2021. 

  • Ad manager accounts need to have an optimization score of 70% or higher. 
  • Ad spend for a 90-day period needs to be at least $10,000 USD across all maanged accounts. 
  • Ads manager accounts must have a minimum of 50% of  account strategists certified in Google Ads, with at least one certification in each product area with campaign spend (Search, Display, Video, Shopping, and/or Apps). 

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Searching for a Web Agency? Pretend You’re On A Date https://www.yellowwebmonkey.com/searching-for-a-web-agency-pretend-youre-on-a-date/ Wed, 20 Jan 2021 15:34:12 +0000 https://www.yellowwebmonkey.com/?p=10001 A reliable partner is as important in finding a web agency as it is in life.

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Let’s say you’re looking for a meaningful, long-term relationship. How would you go about finding it?

Like just about anything these days, you’d probably start online.

You’d sign-up for a dating website, scroll through profiles, and Google the names of interesting candidates. You’d search social media for local, single hangouts and events. 

man looking online

Everyone has an online presence. And with your busy schedule, internet browsing is a quick and convenient way to find contenders for your affection.

But while finding anyone online is easy, identifying a long-term partner takes precision. It also requires mutual interest and intent—both notoriously hard to find. 

The same is true when it comes to finding a web agency partnership. There are certainly plenty of options. But it can be hard to eliminate agencies that are superficial and lack ulterior motives. 

Without anything else to go on, your initial qualifications for a date are usually based solely on appearances. There are plenty of digital marketing companies that look appealing. They have a great website, a heavy following, catchy slogans, and glitzy, compelling reviews. 

Let’s just call them your Tinder Top Picks. 

But, when you meet for a precursor dinner, your date is nothing as advertised. She’s so late she almost stands you up. Then, while dodging your questions about her client history, she boasts belligerently about her ability to outsmart Google and Search Engine Optimization. 

man and woman on bad date

You’re sorely disappointed.

Give or take a few weeks, you’re dating a new candidate. You enjoy a few outings before reaching your first disagreement. She begrudges your old-fashioned branding while omitting her own shortcomings in web design and innovation. She refuses to reach a compromise, says she has other clients to attend to, and slams the door on her way out. 

Suddenly, you feel like you’re in college again, aimlessly being played. You feel empty, let down, and two-timed. 

Yet again, your business has been sidetracked by an empty, meaningless fling. 

The truth is, many web and digital marketing agencies love nothing more than to take your initial time and investment, perform poor web servicing, and ghost you. They’re in the business solely to cut corners and take the easy way out. 

Maybe these companies fear an inability to succeed. Maybe they’re unwilling to put in hard work for something phenomenal. Or, maybe, they’re just not that into you. 

In any case, despite your integrity and earnestness, you’re the one hurt and back to the drawing board.

Finally, a month later, you’re out to dinner with an agency that asks you a lot of questions, for once. The representative focuses on understanding your organization and your top strategic goals. She is polite and straightforward.

Things are already feeling promising. 

By the time the entrées are served, you realize your date hasn’t once acted pretentiously. She isn’t bragging about unrealistic marketing strategies—she just mentions her interests, specialized skills, and company platforms. And while humble about her strengths, she’s also been upfront enough to admit her weaknesses.

After dessert and some laughs, she happily divulges what types of partnership are her best fit. She knows she can’t be everything to everybody. But she does want to make a big impact on the clients she’s qualified to help. 

Moreover, she’s not intimidated to discuss the future of your relationship.

At the end of the date, after all you’ve had to share, he’s still focused. He’s taking your number, brainstorming plans, and scheduling the next meeting.

And you’re not left questioning where things stand.

This time, he’s into you.

Like all our #relationshipgoals, effective web agencies are looking for that special someone, too. They know that successful business partners embrace open communication and commitment. They take time to sit with clients and mull over their web and digital marketing concerns while constantly remaining transparent about their own goals and services. 

Likewise, they understand the delicate balance between give and take. And they want to be there for your company while continually proving their worth. 

If you’re sold on the idea of a shortcut to SEO, or caught up in a simplified, preconceived notion of what digital marketing and web design entails, you’ll fall for false pretenses time and time again. You’ll miss crucial details and overlook red flags—likes requests to own your data and outdated case studies—that leave you cheated. 

And in the meantime, you’ll pass up amazing opportunities and alliances.

Now is your chance to take a deeper, more proactive approach to your business partnerships. It’s time to ensure they’re a good fit.

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YellowWebMonkey Free eCommerce and Marketing Package Contest https://www.yellowwebmonkey.com/yellowwebmonkey-free-ecommerce-and-marketing-package-contest/ Sat, 23 May 2020 02:04:50 +0000 https://www.yellowwebmonkey.com/yellowwebmonkey-free-ecommerce-and-marketing-package-contest/ Our company, YellowWebMonkey, has made several pro bono eCommerce sites since COVID-19 started.  Businesses are working hard to adapt and many don’t have the resources right now. YellowWebMonkey wants to foster entrepreneurship by helping a company expand their reach. Business has changed, especially small business. According to Mainstreet.org’s article on The Impact of Covid-19 on …

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Our company, YellowWebMonkey, has made several pro bono eCommerce sites since COVID-19 started.  Businesses are working hard to adapt and many don’t have the resources right now. YellowWebMonkey wants to foster entrepreneurship by helping a company expand their reach. Business has changed, especially small business. According to Mainstreet.org’s article on The Impact of Covid-19 on Small Businesses, it is possible for nearly 7.5 million small businesses to close permanently in the next 5 months. 

YellowWebMonkey wants to help a local retail business impacted by Covid-19 by offering a new FREE Shopify website and marketing package.  We appreciate the value of small businesses in our communities. This is a great way to give back to the companies that have sponsored a little league or softball team, placed ads in your school or church programs, have donated to your annual fundraiser, etc.  Retail stores and restaurants are eligible for this contest, and we plan on doing future contests for other industries. Nominate a small business today that could use a free website and social media makeover! 

NO STRINGS ATTACHED!

YellowWebMonkey Web Design has seen a lot of business changes and trends over the last 11 years serving clients. The current Covid-19 situation we’re witnessing is forcing business owners to adapt quickly to the evolving needs of customers. While adapting is a part of being able to succeed in business, it’s also become quite costly in the current environment. A business’ online presence is more important than ever. Less people are driving by billboards and storefronts, seeing program ads for sporting events or theater and jumbotron sponsorships. Even less are interacting in person. Potential customers are finding information and conducting business online whenever possible. Relationship building is occurring through social media. In many cases, it has to. Customers are relying on trust and assurance to re-engage businesses. 

YellowWebMonkey is a US-based web agency that offers one stop shop services for businesses. Nominate a local retail small business today!

Rules:Untitled design 3

  • Must not be immediate family of YWM employees
  • Must be considered small business by SBA
  • Franchises not eligible
  • Must be US based

Prize:

  • Logo design/redesign
  • Full Shopify website *valued at $5000
    • Product Catalog with online sales
    • Integrated with Shopify payments for credit cards
    • Shipping Integration and options for curbside pickup and delivery
    • Pages for About, Reviews, Contact Form, FAQs,
    • Setup/improve social media accounts
    • Integrated with Facebook and Google Merchant
  • Setup/improve Google My Business listing

 Timeline:

  • Announced on Monday, May 25, 2020 at 5am
  • Voting ends Friday, June 5, 2020 at midnight
  • Winner announced the following week

Local Retail Business:

  • Local company with small number of employees
  • Local restaurants with online merchandise or orders
  • Home based businesses
  • No business is too small!

How to win: 

  • After a business is submitted, points are earned for social media shares and page visits as listed on the submission page.
  • Refer friends and ask them to select your company from the dropdown menu and earn points with the same actions
  • Have a question or issue: email us at support@yellowwebmonkey.com

Who we are.  YellowWebMonkey Web Design is a Google partner company that has been around for 11 years.  As a small business we believe in supporting each other.  Our company does some pro bono sites and decided to open this to a larger audience while at the same time getting our name out there so that we can potentially get leads.  This will allow us to continue future pro bono work.  We have a plan called “the works” that encompasses more than just a meat and potatoes webpage.  We realize that a beautiful website doesn’t help you if no one goes to it, and messaging like social media, etc are useless unless you are converting into customers.  That is why we put together packages for this niche because they need a little bit of everything.

Fineprint

YellowWebMonkey will transfer full ownership of the website over to the winner.  They will be responsible for the monthly hosting fee with Shopify of $29/mo.  There is a 90 day free trial, so that cost wouldn’t start until August 2020.

Companies not eligible that relate to sales of: substances or other products that present a risk to consumer safety (drug paraphernalia, cigarettes); items that encourage, promote, facilitate or instruct others to engage in illegal activity; items that promote hate, violence, racial or other forms of intolerance that is discriminatory or the financial exploitation of a crime; items that are considered obscene; items that infringe or violate any copyright, trademark, right of publicity or privacy or any other proprietary right under the laws of any jurisdiction; sexually oriented materials or services; weapons, ammunition or their accessories. Companies that support pyramid or ponzi schemes, matrix programs, other “get rich quick” schemes or certain multi-level marketing programs.

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YWM Women Forward Award https://www.yellowwebmonkey.com/ywm-women-forward-award/ Mon, 18 May 2020 14:57:30 +0000 https://www.yellowwebmonkey.com/ywm-women-forward-award/ YellowWebMonkey Web Design is a Woman Forward 2020 Gold Winner!  Our founder, Alexis Priddy, is being honored for Outstanding Workplace at the Bpeace annual Women Forward Awards Celebration in June.  Bpeace is an award-winning nonprofit that provides impactful business advice to companies in conflict-affected communities where women are underemployed. Their mission to is create more …

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YellowWebMonkey Web Design is a Woman Forward 2020 Gold Winner!  Our founder, Alexis Priddy, is being honored for Outstanding Workplace at the Bpeace annual Women Forward Awards Celebration in June.  Bpeace is an award-winning nonprofit that provides impactful business advice to companies in conflict-affected communities where women are underemployed. Their mission to is create more jobs and  decrease violence. YellowWebMonkey breaks the traditional mold of 9-5 hours. Our team members are mothers and mostly military veterans that span from coast to coast in the United States with office hours that are completely remote.  With an industrious group of self sufficient women training and helping each other virtually, YellowWebMonkey has been able to empower women to work in the tech industry without having to choose between work and family by offering flexible scheduling.  

 

The honor of Outstanding Workplace comes by offering a supportive and accommodating work environment to its employees. YellowWebMonkey has been working remotely for 11 years.  With current workplace shifts due to Stay at Home orders because of COVID-19, the team recently hosted a remote live webinar offering advice and guidance to many women who now find themselves working from home.

 

New team member Kiy Morgan says she loves “being able to work with my 14 month old nearby as my 14 year old studies online, while still having support from my colleagues across the country.” The YellowWebMonkey team strives to mentor each other and share tips and ideas on how to maintain focus and tackle tasks while working remotely.

 

The 2020 Women Forward awards celebration takes place virtually this year on June 4th.  2020 winners will also be published in the updated Mentoring Women Forward Playbook that discuss how individuals and companies are empowering and opening doors to girls and women around the world. All are welcome to join the Bpeace sponsored event. It will be a day of joy and inspiration, celebrating those that push the ordinary into extraordinary ways to mentor women forward. 

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Programming at Career Day – It’s a Breeze https://www.yellowwebmonkey.com/programming-at-career-day/ Tue, 05 May 2020 17:39:13 +0000 https://www.yellowwebmonkey.com/programming-at-career-day/ Printable PDFCareer Day is a great time for students to gain a better understanding of the opportunities that await them in the future. Teachers around the globe invite parents and relatives to stop in to share how cool their job is in the hope of sparking some interest in a young mind. Being a web …

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Printable PDFScreen Shot 2020 05 07 at 11.22.07 AMCareer Day is a great time for students to gain a better understanding of the opportunities that await them in the future. Teachers around the globe invite parents and relatives to stop in to share how cool their job is in the hope of sparking some interest in a young mind. Being a web programmer, I didn’t immediately raise my hand to try and explain coding to a bunch of kindergartners when I received the first request. However, after the fifth email, I suspected they might be desperate and decided to give it a try. I knew my daughter would enjoy seeing me in the classroom and the audience would be easy to please. If It didn’t go well, I could play a game or offer a treat. Kindergartners like treats, right?

 

Most programmers will spend their time sitting in front of a computer, and I knew this visit would have to be more exciting than the kids just sitting. I didn’t suspect I’d spark much interest with that. So, I decided to introduce programming in a way that would allow the kids to move while learning. After a brief introduction about myself and my role at work, I created an activity that would not only involve the kids but explain the programming process on their level. That foundation was set, now the tricky part- logic. Logic is a dreaded topic that often frustrates adults let alone children that have just acquired the skills to read. In programming language we use logic in the form of if/then statements, counters, loops, and errors. 

 

I imagined discussing logic would eventually cause blank stares, so I realized it was time to take this STEM lesson up a notch with a physical demonstration. Most students are familiar with playing a game on a tablet or phone, and this demonstration was a simpler version. I designed a logic “flow” using colored children’s mats and then introduced logic and loops. 

 

I took the programming design a step further and introduced counters and errors. At the end of each fork, I had one student count each time another student chose a particular answer using a handheld counter. Then, at the end of the loop, I had the student who was holding the counter announce how many students brought their lunch and how many students are buying their lunch.

 

Here’s everything you need to confidently show off your coding or programming career.

Items Needed

 

Directions

  1. Introduce yourself and  “What is Programming?” Keep it simple and summarize: programming is the words and set of rules for telling a computer or computing device to perform specific tasks. 
    • Ask students: “Are computers smart?”
    • Explain humans must tell the computers what to do and how to carry out the actions and tasks. 
  2. Explain Initial Coding- for example when you want your figure in a game to move you use a command to make the figure move.  There is a code that does that.
    • Set up mat tiles in a single row.
    • Select a student to hold a clicker and a student to move through the tiles.
    • Each time the student clicks the clicker, the other student moves up the tiles.  Explain that this simulates the coding entered that the gamer then uses.
  3. Explain IF/NO Logic- In programming we set conditions to keep your game character moving.  
    • Find a simple task the kids do everyday and show how to “automate” it.
    • Setup the tiles like a hopscotch course where they come to a question. 
    • “Are you a girl?”
    • Ask one student to demonstrate. 
    • One student hops up to the question tile, and goes left/green for YES and right/red for NO
  4. Add a Loop- explain that loops allows all the characters (or in this case students) to run the course.  
    • Line all students up and repeat the course where they come to a question until all students have gone through. Flip the girl icon to the lunch box and repeat.
    • “Are you a girl?”
    • “Did you bring your lunch?”
  5. Add a Counter- explain that a counter can be used to find out totals.  For example, we would like to know how many students packed a lunch, want pizza, or are eating something else.
    • Using the course “did you bring a lunch” add an additional fork to the side “NO” with a new question “Cheese pizza?”  YES/NO.
    • Put a student at the end of each fork with an old style counter.  
    • Run the course with all students and have have the students with the clickers count after each person
    • Now have the students with the clickers announce how many students either brought lunch, are buying cheese pizza or eating something else!
  6. Explain Errors-  tell students that sometimes they will see a pop up for an error or the game will freeze.  Coders can have you retry, so that your game doesn’t have to restart.
    • Using the original straight line mat tiles, line them up so that they end at a wall.
    • Select a student to hold a clicker and a student to move through the tiles.
    • Each time the student clicks the clicker, the other student moves up the tiles. 
    • When the student “hits” the wall the class yells “Error!” 

All in all, everything worked well.  The kids were very involved and loved the interaction and demonstration.  The next time you are asked to talk about coding and programming at Career Day,  don’t despair, this activity will help you confidently go into that elementary classroom like a rock star.  

 

Here is a printer friendly version:

Programming at Career Day Printable

 

 

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Personalized Problem Solvers: Using Google Tags https://www.yellowwebmonkey.com/personalized-problem-solvers-using-google-tags/ Wed, 22 Apr 2020 23:16:17 +0000 https://www.yellowwebmonkey.com/personalized-problem-solvers-using-google-tags/ You’ve spent a lot of time and money creating great content for your site, but how do you know if your visitors are finding and downloading the content you’re posting? Google Analytics tracks data such as how many users visited your site, where they came from and what pages they viewed, but falls short of …

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You’ve spent a lot of time and money creating great content for your site, but how do you know if your visitors are finding and downloading the content you’re posting? Google Analytics tracks data such as how many users visited your site, where they came from and what pages they viewed, but falls short of tracking behavior unless you install a tracking code on every page of your site. There’s a much simpler way to track actions and events like downloading a form or app with Google Tag Manager. Google Tags can be created for many different types of events that a user might interact with on a site. Site owners can then use these insights to develop marketing and communication strategies. Google Tag Manager also lets you preview and test your tags in real time to make sure they fire correctly.

 

Client Background: A church’s website which offers many resources to users in various formats wanted to track how many users were utilizing these assets.

 

The YWM team created a series of custom Google Tags in Google Tag Manager to track the various types of user engagement on the site. This will provide valuable insights to the client, allowing them to better serve their users.

 

1. Tracking audio clicks

 

Challenge: The client wanted to track Spotify audio clicks.

 

YWM Personalized Solution: In order to allow the client to track the downloads of the site’s audio clicks, a custom trigger was created in Google Tags to track click URLs that had “spotify” in the name. Using Google Analytics, YWM was able to create a custom Google Tag that tracked each click of a Spotify audio file on the site.

 

audio clicks 700

 

2. Tracking downloads

 

Challenge: The client wanted to track downloads on their site.

 

YWM Personalized Solution: To track the download of documents on the site, custom triggers for downloadable files and google documents was created for use in a custom tag for all document downloads. The triggers were added as an “or” statement so each trigger would register as a click for the tag.

 

download clicks 700

 

3. Tracking email clicks

 

Challenge: The client wanted to track how many clicks they received on their email address for users to contact them directly.

 

YWM Personalized Solution: The YWM team created a custom trigger for clicks containing an email address. This was added to a custom tag that tracks when a user’s session registers this trigger.

 

 email clicks 700

 

4. Tracking customer membership form clicks

 

Challenge: The client wanted to track how many people were filling out their membership forms.

 

YWM Personalized Solution: The YWM team developed a custom trigger to fire when a user clicked a URL containing /people/forms/. This allows the client to track how many people are opening forms on their website.

 

membership clicks 700

 

5. Tracking telephone clicks

 

Challenge: The client wanted to track how many people called their office by clicking the link on their website.

 

YWM Personalized Solution: The YWM team created a custom trigger to register when a user clicked on a link that contained “:tel” in the URL.

 

telephone clicks 700

 

6. Tracking video watches

 

 
Challenge: The client wanted to see how many people were clicking on the videos contained on their website. They used Youtube and Vimeo videos and wanted to track them both together as combined video watches.

 

YWM Personalized Solution: The YWM team created two custom triggers, one for Vimeo video clicks and one for Youtube video clicks. Both triggers would register as a click for a “video watches” tag.

video clicks 700

 

Summary

Google Tags can be employed on a site to track user engagement on everything from email clicks to video plays to podcast downloads. The YellowWebMonkey team allowed this client to develop more informed business and marketing strategies by providing essential data about how users engaged with their website. It also allowed them to understand what features of the website their users prefer to access to better provide desired content. Website owners need to use multiple methods to assess their content and its usefulness to be able to respond quickly to and remain relevant and competitive. This is more important than ever with many companies and organizations interacting with its website visitors solely in a remote or virtual environment.

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Use Custom Google Tags to Track Events on Your Website https://www.yellowwebmonkey.com/use-custom-google-tags-to-track-events-on-your-website/ Wed, 22 Apr 2020 21:02:42 +0000 https://www.yellowwebmonkey.com/use-custom-google-tags-to-track-events-on-your-website/ You’ve just created new content on your site: a podcast, downloadable infographic, submission form, etc., but aren’t quite sure what your site visitors view as valuable content. Google Analytics gives us some of this information by telling us what pages are popular and where visitors come from in terms of both traffic and demographics, but …

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You’ve just created new content on your site: a podcast, downloadable infographic, submission form, etc., but aren’t quite sure what your site visitors view as valuable content. Google Analytics gives us some of this information by telling us what pages are popular and where visitors come from in terms of both traffic and demographics, but website owners developing marketing and content strategies need to know more about the behavior of visitors on their site and they’re missing some key pieces of the puzzle. Those missing insights can be uncovered with event tracking. While you can add Google Analytics event tracking code to every page of your site, it’s much simpler to use Google Tag Manager (GTM). Google Tags can be customized and configured to track the specific behaviors through tracking clicks made on your website. 

 

Below are the instructions for setting up some of the most frequently used types. We recommend configuring variables first, followed by triggers, and then the tag itself. After setting up the tag, use preview mode and the Chrome extension Google Tag Assistant to verify that the tag is firing appropriately for a click on the website.

 

1. Set Variables

First, ensure that the correct variables are configured properly by opening “Variables” from the menu on the left

gtags variables 

 

Under “Built in Variables” click the “Configure” button

variables configure

 

Select the following variables from the “Built in Variables” options

built in var

clicks

 

Create a new “User Defined Variable” for Google Analytics by clicking the “New” tab and selecting the following variables

GA settings

 

Create the following Variable for tracking pdf document clicks

pdf clicks

 

2. Set Triggers

triggers

 

-To track Download Clicks add the following trigger:

download clicks trigger 700

 

-To track Email Link Clicks add the following trigger:

email link clicks trigger 700

 

-To track Download Clicks add the following trigger:

download trigger 700

 

-To track PCO form clicks add the following trigger:

pco form clicks 700

 

-To track Spotify audio clicks add the following trigger:

spotify clicks

 

-To track subsplash clicks add the following trigger:

subsplash clicks 700

 

-To track telephone call clicks add the following trigger:

call clicks 700

 

-To track Vimeo video clicks add the following trigger:

vimeo clicks 700

 

-To track a PDF document click add the following trigger:

pdf doc clicks

 

-To track Youtube video clicks add the following trigger:

yt clicks 700

 

3. Add Google Tags

-Click the “Tags” tab and the “New” button to create a new Google Tag
-Rename the tag

rename tag 700

 

-To add a Spotify audio click tag configure the “tag” and “triggering” options as follows:

spotify tag 700

 

-To track download clicks configure the “tag” and “triggering” options as follows:

download clicks tag 700

 

-To track email link clicks, configure the “tag” and “triggering” options as follows:

email link clicks tag 700

 

-To add Google Analytics Universal Analytics configure the “tag” and “triggering” options as follows:

google analytics tag 700

 

-To track a form click, such as a CRM (customer relationship management) form, configure the “tag” and “triggering” options as follows:

pco form click tag 700

 

-To track a PDF form click configure the “tag” and “triggering” options as follows:

pdf click tag 700

 

-To track a telephone call click configure the “tag” and “triggering” options as follows:

phone tag 700

 

-To track video clicks (Vimeo or YouTube) configure the “tag” and “triggering” options as follows:

video tag 700

 

 

4. Click Submit

 

 

5. Click Publish

 

 

6. Click Skip

 

 

7. Go to the website and verify that the tags are firing appropriately by using preview mode in Google Tags and Google Tag Assistant.

 

 

These new insights can help inform and guide your marketing and business strategies.

 

There’s a difference between hiring someone to build a website with your preferred CMS (content management system), functions and graphics, and hiring a web designer to optimize the user experience and behavior flow for your site.

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8 Strategies for Dealing with Business Uncertainty https://www.yellowwebmonkey.com/8-strategies-for-dealing-with-business-uncertainty/ Mon, 16 Mar 2020 12:04:36 +0000 https://www.yellowwebmonkey.com/8-strategies-for-dealing-with-business-uncertainty/ During times of uncertainty, business owners are undoubtedly concerned about the potential impact on their business. In order to deal with any business uncertainties that can suddenly crop up, you need to ensure your business strategy and transformation. We’ve put together a list of ideas to help maintain customer and client relationships during this time …

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During times of uncertainty, business owners are undoubtedly concerned about the potential impact on their business. In order to deal with any business uncertainties that can suddenly crop up, you need to ensure your business strategy and transformation.

We’ve put together a list of ideas to help maintain customer and client relationships during this time and offset potential consequences.

1. Inform customers about how you’ll be conducting business and if there are any changes to your current business hours or operations.

  • Send a newsletter and send email updates as they occur.
  • Put up a sign on your physical location
  • Post on social media regularly
  • Be clear about return and refund policies or how you’ll handle cancellations or postponed events or when you’ll send updates. This is how Airbnb.com is handling it. 
  • Create a CTA (call-to-action) like airbnb.com or banner on your site. Here‘s an example of how a comminuty college is keeping students informed with a banner and landing page

2. Update Google My Business if you are listed there 

3. Make sure you have payment options that are available for clients to use. 

  • In your newsletter, email or social media post explain how this time may be particularly hard for your business.. Ask customers to consider prepaying for services they will use in the future.
  • Offer gift card or gift certificate options for purchase online. 
  • gift cardIf you do not have ability to take credit cards online, sign up for Square where it is easy to get a hosted page. 
  • Setup a Venmo account. 
    • You can tell people to send you money to @username
  • Setup a PayPal account

4. Consider alternate methods of serving clients.

  • How you may be able to deliver goods/services to clients
  • How you may offer takeout/ car door services.
    • For example, my vet allows for you to come at your appointment time, park and call them, and they have a tech come out to your car and get your animal. Then they bring your pet back and get your credit card.

 

5. If you have implemented new cleaning procedures, share what they are. cleaning

  • Post signs in the windows about your business’ cleaning schedule
  • Take a picture of an employee smiling while holding cleaning supplies or a posting a video on social media of employees cleaning and sanitizing. 

6. Does your business solve a problem or offer a solution for those impacted by coronavirus?

  • Consider pay-per-click campaigns (Google Ads, social media ads), web graphics, infographics, social media graphics, and a landing page to get the information out
  • Create an explainer video to show how you can solve the problem
  • Write a blog post about how the solution can benefit others

7. Maintain your SEO (Search Enginer Optimization)

  • To maintain your site rankings and SEO, have someone routinely checking and updating SEO to monitor your visibility and Google rankings for any changes.

8. Reasearch relief options for business owners

Contact us at support@yellowwebmonkey.com to discuss how our team can support your business strategy.

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How to do a mail merge between Google Sheets and Google Documents https://www.yellowwebmonkey.com/google-docs-mail-merge/ Tue, 03 Mar 2020 18:56:43 +0000 https://www.yellowwebmonkey.com/google-docs-mail-merge/ ***Update as of 4 June 2021***Autocrat is returning an error that the API developer key is invalid.  Read more Do you need to create a mail merge but don’t want to use Microsoft Excel or Word? YellowWebMonkey has the solution for you: you can set up a mail merge using Google Drive and an add-on …

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***Update as of 4 June 2021***
Autocrat is returning an error that the API developer key is invalid.  Read more

Do you need to create a mail merge but don’t want to use Microsoft Excel or Word?

YellowWebMonkey has the solution for you: you can set up a mail merge using Google Drive and an add-on called “Autocrat”. Autocrat makes it easy to merge data from Google Sheets into Google Docs or into a PDF.

A mail merge is an extremely useful tool for personalizing forms or emails for many individuals at once. It will import data from another source and uses the information from that data source to fill in placeholders throughout the message to make it customized to a specific user (e.g. Name, Address, etc.) Form letters/emails are the most common use for mail merges, but there are many other applications as well. For example, YellowWebMonkey uses Autocrat to update the language in our annual maintenance agreements. We’ve also used Autocrat for a nonprofit’s silent auction donation list to output the bid sheets and descriptions.

Below are instructions to help you set up a mail merge in Google Documents using Autocrat:

1. We suggest installing the add-on AUTOCRAT.

Use this link: https://workspace.google.com/marketplace/app/autocrat/539341275670

2. In the Google Sheet with your data:

– Go to ADD-ONS
– Select AUTOCRAT, LAUNCH, NEW JOB

Image 1 Autocrat

3. Name your job and hit NEXT.

Autocrat name your image

4. Choose a template.

The template can be a Google Document or Google Spreadsheet and this is how Autocrat knows what your final document/documents will look like. You can format the template any way that you like, putting in <> anywhere you want to dynamically pull in data from your spreadsheet (e.g. <>)

*Tags are a string of text wrapped in double less than (<<) and double greater than (>>) symbols. When making tags, match them to the column headers in your Google Sheet exactly, and AutoCrat will auto-map them for you. The tags are case sensitive so make sure they match.

Autocrat choose template

5. Map your source data to the template.

For this step you will need to map (or match) the tags in your document template to the columns in your document source. If the tags match the header exactly, they will be mapped for you automatically. If they do not match exactly, you will need to map them manually.

AutoCrat allows you to indicate the type of data that is being merged:

Standard: normal text field that will be merged into the document exactly as it appears in the spreadsheet
Image: AutoCrat can pull an image URL from a sheet and merge it into a document (as an image, not a URL). The image must be publicly hosted, not stored on a drive. You can provide an image size in pixels or percentage. This can also be left blank and the image will by merged at 100% of it’s actual size.
Hyperlink: Autocrat can identify text as a URL so that it is live (clickable) in the document. You can also include a “link label” if you want to hide the URL behind a word or sentence.

Autocrat map source to data

6. Set up the File Settings by naming the file that each merged document will be given.

You can use <> or <> to give each document a timestamp. Choose file type as either Google document or PDF. Some hyperlinks may not work correctly if imported directly into a PDF, but you can import them to a Google document and then convert to PDF to solve this issue.

Autocrat file settings

7. Choose a destination folder for each merged document to be dropped into.

Autocrat destination folder

8. Add a dynamic folder reference (optional)

which will drop a merged document into certain folders and not others.

Autocrat dynamic folder

9. Set Merge Condition (Optional)

which tells AutoCrat whether or not to merge a particular row of data. You can also add additional conditions that must be met in order for a row of data to be merged.

Autocrat set merge conditions

10. Share Docs and Send Emails.

In order to share documents, you must send an email. Change the settings to allow others to edit, view only, or make comments to a document. You can send an email from your email address, or from a no-reply email.

Autocrat share docs

11. Add/Remove Job Triggers

can be optionally set up to run when forms are submitted or at certain time intervals.

Autocrat add remove job triggers

12. Click Save.

13. Click the Play icon to run the job, the pencil icon to edit the job, the eye icon to preview the job, or the trashcan icon to delete the job.

If you are running a large job, you may choose to use the eye icon as a test/preview so that you can verify the mail merge is set up as you’d like it. This will keep you from having to delete many files if you have to rerun the job after making changes.

Autocrat existing jobs

14. The document will be sent to the email address provided in step 10.

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