This is a website that sells products or services online.  Our webpages allow you to maintain an online catalog that will even track inventory and generate sales reports.  You can incorporate features such as wishlists, send to a friend, product comparison, membership subscriptions, discounts, free shipping, and gift certificates.  Some advantages to having an eCommerce store are:

Attract customers from outside your geographic area

Provide customers with more information about products and availability

Store is open 24 hours a day, seven days a week

Sell overstocked items or outdated items without losing floorspace

Save on merchant fees when compared to manually typing in credit cards

Create an online mailing list to update on sales/specials