Twitter is a free social messaging utility for staying connected in real-time. Wikipedia describes it this way: Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Before I get in to too much detail on why twitter is such a great part of online marketing, I want to teach you how to set up a twitter account. Step 1: Go to http://twitter.com. When you get to Twitter.com, you’ll see this page: 
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June 25th, 2009 | by Mike Dobbs Mike Dobbs is the group director of SEO at 360i, a digital marketing agency that drives results for premier brands. The agency recently released the Social Marketing Playbook, a guide for brands. You can follow 360i on Twitter. With all the rumors suggesting that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a good time to take a closer look at your presence. Even now, what you tweet can be held against you on the engines, although it can also work to your advantage. | |
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Twitter is immensely useful as a utility for joining in the global conversation and sharing thoughts, opinions, information, and media. But for new users, there’s also a fairly steep learning curve. For many people new to Twitter, the site doesn’t immediately “make sense” and it can be a bit daunting. | |
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|  1. Connect with People in Your Industry or Local Areas
You should always know what’s going on in your backyard – period. There are tons of great Twitter apps out there to help find local twitter users; two good ones are Twitter Local and Tweetmondo. Once you know who the local players are, engage them and draw them into your Twitter community. Then leverage the relationships you’ve built online in the face-to-face world. For example, take advantage of the informal settings that Tweetups provide as a way to meet the people you converse with on Twitter. There are social media clubs forming all over the world and many local newspapers and blogs (including Mashable ( )) are hosting Tweetups. Use this combination of Twitter and Tweetups to build connections with people that might (1) want to work for your company or (2) know someone who does (or both!). View Full Article from Mashable.com |
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