Top 13 Tips To Creating A Professional Looking Newsletter

1. Design Scannable Newsletters

According to recent study by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened.

So make the text easy to scan by:

  • using short paragraphs
  • using bullet points
  • including plenty of white spacing between topics
  • highlighting topics with uppercase or bold text in HTML newsletters

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