1. Design Scannable Newsletters

According to recent study by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened.

So make the text easy to scan by:

There are 7 elements to an effective email campaign that include:

1. The subject or title,
2. The sender address,
3. The first sentence,
4. The first paragraph,
5. The perceived value of your offer,
6. Your call to action and
7. The landing page (the page on your website that the links in the email go to).

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