TOPIC: Facebook

OVERVIEW: Learn how to use Facebook more effectively for your business.

PREREQUISITES:

• Have a Facebook Fan page already operational

CURRICULUM:

1. Overview of Facebook

• Recent Articles

2. Methods of using Facebook for your Company

• Announcements
• Demonstrate proficiency/competent
• Share your personality
• Advertising
• Customer Service
• Testimonials

3. Getting Started

• Adding other administrators
• Getting More Fans
• Setting Privacy options

3. Learning the tools

• The Wall
• Information
• Photo Galleries
• Notes
• Events

4. Maximizing your Facebook Page

• Setting unique name for page
• Choosing the best profile picture
• Using Facebook Profile Badge
• Inviting all your friends

5. Simplifying your Facebook Experience

• Setting up Facebook on your phone
• Update Fan page via text message
• Upload photos from phone to Fan Page
• Linking Facebook and Twitter

6. Other things we can help you with

MATERIALS TO BRING:

• Laptop
• Digital copy of logo

Examples

• http://www.facebook.com/MediaLoot
• http://www.facebook.com/yellowwebmonkey#!/pages/Robinson-TX/I-Do-On-a-Dime-Wedding-Consignment-Boutique/194506471925?ref=ts
• http://www.facebook.com/pages/Waco-TX/Neat-as-a-Pin-Organizing-Experts/162099172940?ref=ts

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